Gloria Mark, [is] a [Chancellor’s] professor of informatics at the University of California, Irvine. Mark’s investigations explore the impact digital media is having on our lives. Her research has found evidence that attention spans appear to be declining. This theme and how we can reclaim our focus are discussed in Mark’s new book Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity, which draws on her years of research. … Mark said there are a number of factors that may be playing a role in our increasing distractibility, and our psychology is just as important a factor as technology.