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CNN: “How Roblox became the ‘it’ game for tweens — and a massive business”

Katie Salen Tekinbaş, a game design professor at the University of California, Irvine, estimates that the virtual camp nonprofit Connected Camps she co-founded, which teaches kids how to build Roblox games, saw attendance jump to 10,000 over the summer, while previous years typically saw 2,000 attendees.

“I think it does begin to open up pathways for young people, particularly into the tech sector, which is hard to get into,” said Tekinbaş.

Read the full story at CNN.