(Cancelled) Marketplace Design Challenges of Online Display Advertising
Paul R. Milgrom
Shirley and Leonard Ely Professor of Humanities and Sciences in the Department of Economics at Stanford University
This event has been cancelled.
Abstract: In September 2024, a trial began in federal court in which the Department of Justice (DOJ) attacked Google’s conduct in relation to its technology supporting online display advertising. We review several of Google’s practices and discuss the economic analysis of those.
Bio: Paul Milgrom is the Ely Professor of Humanities and Sciences in the Department of Economics at Stanford University and the recipient of numerous awards, sharing the 2020 Nobel prize in economics in2020 for “improvements to auction theory and invention of new auction methods.” In 2024, Milgrom’s company Auctionomics was awarded a technical Emmy for its work designing and implementing the US Broadcast Incentive Auction, which reorganized the use of television spectrum in North America and freed spectrum for mobile broadband applications.
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