Different color associations
 
 
 
 
Hong Kong Chinese (N=784)
              Americans            
Concept      Color % Color %
Safe Green 62.2 Green 61.4
Cold White 71.5 Blue 96.1
Caution Yellow 44.1 Yellow 81.1
Go Green 44.7 Green 99.2
On Green 22.3 Red 50.4
Hot Red 31.1 Red 94.5
Danger Red 64.7 Red 89.8
Off Black 53.5 Blue 31.5
Stop Red 48.5 Red 100
 
Courtney (1986), Bergum and Bergum (1981)
Choice of 8 different colors