Subject Based Addressing
Controlling Streams of Information - You don’t have to take the whole banana. Just have a bite!
More Efficient to User - Uses only the bandwidth required for what the user needs.
Creates a Taxonomy of Fine Grained Information - Provides a naming scheme for information that makes it easier for the user to find information. Better than Multicast numeric addresses. (I.e. Ala Internic)
Implements Authentication and Security
More efficient usage of Multicast addresses.