Gloria Mark
Gloria Mark
My new book Attention Span is available Jan. 10, 2023. You can find out more at gloriamark.com |
My
research area is human-computer interaction (HCI)
studying the interplay of technology with
individuals, groups, and society. I study how
people interact with information technology in
their everyday life: how it affects multitasking,
attention, mood, and above all, stress. Rather
than bring people into a laboratory to study them,
I go to where people are--the real world becomes a
living laboratory. Using precise objective
measures, I found that people's attention
spans have been shrinking over the last 15
years. I combine these measures with others
to create a very detailed, comprehensive, and
in-depth understanding of what people experience
when they use computer technology.
Chancellor's
Professor
Department
of Informatics
Donald
Bren School of Information and Computer Sciences
University of California, Irvine
Department
of Informatics
5212 Donald Bren Hall
University of California, Irvine
Irvine, CA 92697
Office: +1-949-824-5955
Fax:
+1-949-824-1715
g m a r k [at] u c i
. e d u