Study (295 survey responses)
Pros
- Users who read messages reported feeling more aware than those who did not.
- Many users found and retrieved new information that they might not have otherwise found.
- 69% reported learning
- 51% followed links.
Cons
- Many users did not read the email. (13% of those who read and responded to the survey email)
- Users were unwilling to figure out how to change default subscriptions, even when they never read any of the reports.